Privacy Policy

Universal Media X ("UMX," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at universalmediax.com or use our Digital Concierge platform. Please read this policy carefully. If you disagree with its terms, please discontinue use of our services.

1. Information We Collect

We may collect information about you in a variety of ways depending on how you interact with us.

• Information you provide directly: When you submit a hotel setup request, apply for a business listing, or contact us through our website, we collect your name, email address, phone number, hotel or business name, and any other information you choose to provide.
• Guest platform data: When hotel guests use the UMX Digital Concierge, we may collect anonymous, aggregated usage data — such as most-viewed amenities, preferred language settings, and feature engagement — to help our hotel partners improve their services. We do not collect personally identifiable information from hotel guests without their explicit consent.
• Automatically collected information: When you visit our website, we automatically collect certain technical information, including your IP address, browser type, operating system, referring URLs, and pages viewed. We use Google Analytics to help us understand how visitors use our site.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, operate, and maintain our services and platform.
• To respond to your inquiries, requests, and applications.
• To communicate with hotel partners and local business advertisers regarding their accounts, listings, and platform updates.
• To analyze usage trends and improve the performance and features of our website and platform.
• To comply with applicable legal obligations.

3. Sharing Your Information

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share your information in the following limited circumstances:

• Service providers: We may share information with trusted third-party vendors who assist us in operating our website and delivering our services (such as web hosting, analytics, and email providers), provided they agree to keep this information confidential and use it only for the purposes we specify.
• Hotel partners: If you submit a hotel setup request, your contact information will be used by UMX to facilitate onboarding. We do not share guest data with third parties without consent.
• Legal requirements: We may disclose your information if required to do so by law or in response to valid legal process.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small data files stored on your device. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of our website may not function properly without cookies.

We use Google Analytics, which uses cookies to collect standard internet log information and visitor behavior. This information is processed in a way that does not identify individuals. You can opt out of Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on.

5. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Third-Party Links

Our website may contain links to third-party websites, including local business listings and partner sites. We are not responsible for the privacy practices or content of those sites and encourage you to review their privacy policies before providing any personal information.

7. Children's Privacy

Our services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it promptly.

8. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by updating the "Effective Date" at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.