Universal Media X was founded on the belief that every independent hotel deserves the same world-class guest experience tools as the biggest chains — without the cost.
"We believe the best hospitality technology should be invisible to the guest and effortless for the hotel."
Universal Media X (UMX) is a New York-based hospitality technology company dedicated to transforming the guest experience at independent and boutique hotels. We recognized a fundamental gap in the market: while major hotel chains invest millions in proprietary digital platforms, independent properties are often left relying on printed binders, static TV channels, and front desk phone calls.
We built UMX to close that gap. Our Digital Concierge and Entertainment Platform gives every hotel — regardless of size or budget — a premium, white-labeled digital experience that elevates their brand and delights their guests. Guests can explore hotel amenities, order room service, get AI-powered assistance in 12 languages, and discover the best local restaurants, shops, and experiences, all from a single, beautifully designed interface.
Our model is simple: the core platform is provided completely free to our hotel partners. We sustain the business by connecting hotel guests with vetted local businesses who want to reach high-intent travelers. This creates a genuine win-win-win: hotels enhance their guest experience at no cost, local businesses gain a premium new channel, and guests enjoy a seamless, memorable stay.
We are headquartered in New York, NY, and work with hotel partners and local businesses across the region. We are passionate about hospitality, technology, and the communities that make travel worth experiencing.
Our core platform is free for hotels, always. We succeed when our hotel partners succeed.
AI-powered guest assistance in 12 languages ensures every guest feels at home, wherever they're from.
We bridge the gap between hotel guests and the local businesses that make a destination worth visiting.
Get your branded digital concierge live in 7 days — completely free for your hotel.
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